washingtonpostmobile
Your customers are constantly on the go. They expect their news and information to follow them. Thanks to today’s mobile world, consumers and professionals can access the same great content they have come to rely upon from The Washington Post brands whenever and wherever.
Our readers rely on The Washington Post, both in print and online, for up-to-the-minute information. Combined, our brands deliver critical news and innovative lifestyle content to 9 million nationwide adults* and 1.3 million adults in the DC area**. Washington Post print and Internet users are affluent, educated and influential. Our mobile audience gives you access to an even higher quality audience – slightly younger, with more expendable income, more business decision makers and more likely to influence others about your brand.
Extend your reach to a higher quality audience on washingtonpostmobile through the following advertising opportunities:
MOBILE SITE (mobile.washingtonpost.com)
Our new mobile internet site provides up-to-the-minute news and information formatted for the mobile phone. Users scroll through today’s news, e-mail articles to friends (or themselves for later reading), and search for items they may have missed that week. Align with our award-winning content in this convenient portable platform – available anytime, anyplace.
TEXT ALERTS
Users sign up to receive news alerts sent directly to their mobile phone so they are the first to know when a story breaks. Alerts currently offered are:
• Breaking news alerts
• Local news alerts
• Redskins alerts
• High School sports scores
POLLS
Our users are engaged. We give them a voice through our polls. Using text messaging (also known as SMS), readers text in their vote with a digit, letter or keyword in response to a poll or contest running in the paper. For each vote, readers receive a response message that includes an advertiser message as well. Look for mobile polls in the Sports Section and Express.
*Nielsen//NetRatings, NetView, 3-Month Average, May-July 2007
** Scarborough Research, Release 1, 2007
