Discounts and Premiums
for The Washington Post Magazine
Frequency Discounts
- Frequency discounts are applied to black-and-white space rates and calculated according to the following schedule. Color charges are not subject to frequency discounts.
3 Issues less 21% 6 Issues less 24% 13 Issues less 29% 26 Issues less 31% 39 Issues less 32% 51 Issues less 36% - Frequency discounts are based on the number of issues in which an advertiser participates during a one-year period. A separate General Magazine annual agreement must be signed in advance to qualify for frequency discounts.
- For full-page advertisers, the minimum rateholder is 1/3 page full run, or a full page in the VIP Edition. Fractional space advertisers, who regularly run a smaller unit, may use their normal unit size as a rateholder to gain frequency discounts.
Premium Positions
- Premium positions in full-page units only, subject to availability and publisher’s approval. Premium position pages are charged at the advertiser’s space and color rates, plus the following premiums:
Back Cover $8,125 Inside Front Cover $6,075 Inside Back Cover $4,090 Centerspread $8,125 Other Specified Page $3,050
Color and Bleed
- Color is available throughout The Magazine.
- Two-color ads assume black and one additional color, either a standard process color or one that can be matched using standard process colors.
- Non-standard PMS and metallic inks are available at a noncommissionable charge of $5,900 for each ink per page. These are colors and inks that cannot be made using normal four-color process inks. Special inks must be requested when space is reserved. The special ink premium is in addition to standard color charges.
- Bleed is available in the full-run edition in black-and-white or color for the following units only: two-page spread, full page, 2/3 page, 1/2 page horizontal, 1/2 page vertical, and 1/3 page vertical.
- In the VIP Edition, bleed is available in black-and-white or color for two-page spread and full-page units only.
- There is no additional charge for bleed.
