Camps & Schools Rates
for Retail Industry Advertising in The Washington Post Magazine
The Camps and Schools directory is published weekly in a four-column page format in the January through June issues and in a three-column page format in the July through December issues, typically within the Magazine Market section. In 2007, The Magazine will not publish an issue on January 7th. Advertising is sold by the column inch at the following rates:
Deadline is Friday, noon, 30 days prior to publication.
A separate Camps and Schools agreement must be signed in advance to qualify for frequency rates. Frequency discounts are based on the number of issues in which an advertiser participates during a one-year period. Ads run in the first half and second half of the year count towards Camps and Schools agreement fulfillment.
| January — June | July — December | |
|---|---|---|
| Open Rate | $560 | $895 |
| 4 issues | $456 | $779 |
| 8 issues | $432 | $751 |
| 13 issues | $372 | $716 |
| 20 issues | $351 | $693 |
| 26 issues | $340 | $677 |
| 32 issues | $330 | $659 |
| 39 issues | $320 | $643 |
| 48 issues | $308 | $594 |
| 51 issues | $288 | $551 |
