Full-Run Advertising Rates
for the Washington Post
Rates are effective January 1, 2007
All positions are at the publisher's option. In no event will adjustments, reinstatements or refunds be made because of the position and/or section in which an advertisement has been published. The Washington Post will seek to comply with position requests and other stipulations that appear on insertion orders, but cannot guarantee they will be followed.
Dollar Volume Discount Rates (Annual Gross Revenue)
The following rates are based on annual total gross spending (before any commissions) in The Washington Post, including all products (advertising, preprinted inserts, Express, washingtonpost.com, TV Week, The Washington Post Magazine, etc.) full- and part-run, and all premiums (including position and color). An annual agreement must be signed in advance.
| Per Column Inch | ||
|---|---|---|
| Level | Daily | Sunday |
| Open | $807 | $1,129 |
| $175,000 | $605 | $853 |
| $300,000 | $593 | $835 |
| $600,000 | $582 | $817 |
| $900,000 | $572 | $806 |
| $1,200,000 | $556 | $787 |
| $1,500,000 | $548 | $771 |
| $1,800,000 | $542 | $764 |
| $2,100,000 | $537 | $759 |
| $2,400,000 | $532 | $756 |
| $2,700,000 | $530 | $748 |
| $3,000,000 | $525 | $740 |
* Open rate agreements not accepted
Combination Rate
Per Column Inch, per insertion: $586
The combination rate above applies to two insertions of the same ad (on the same order) published within 31 days. One of the two insertions must appear on a Sunday; the other must appear on a Saturday or a weekday. Both ads count toward fulfillment of annual agreements.
