Preprinted Inserts
Rates are effective January 1, 2007
| Size | Number of Pages | ||||||
|---|---|---|---|---|---|---|---|
| Flexie [6"x9" to 9"x11"] | Up to 8 | 10–12 | 14–16 | 18–20 | 22–24 | 26–28 | 30–32 |
| Tab [over 9"x11" to 11"x13"] | Up tp 4 | 6 | 8 | 10 | 12 | 14 | 16 |
| Standard [over 11"x13"] | 2 | 4 | 6 | 8 | |||
| Rates Per 1,000 Pieces (Based on Number of Pages) | |||||||
| Up to 349,999 pieces | $130.06 | $154.66 | $163.57 | $164.95 | $182.45 | $188.40 | $196.88 |
| 350,000-549,999 pieces | $118.39 | $144.59 | $154.66 | $157.63 | $175.24 | $183.83 | $191.26 |
| 550,000-749,999 pieces | $111.06 | $132.92 | $146.07 | $153.28 | $167.92 | $178.11 | $188.40 |
| 750,000-999,999 pieces | $102.26 | $122.84 | $137.17 | $150.52 | $161.99 | $172.16 | $182.45 |
| 1,000,000 or more | $90.70 | $111.06 | $125.81 | $140.13 | $152.01 | $163.57 | $173.65 |
Each additional increment of 2 pages in excess of those shown above is $3.61 per thousand pieces.
For preprints over 80 pages, ask your Washington Post Account Manager for rates.
- A separate preprint agreement must be signed in advance to qualify for annual agreement rates. Shared mail quantities count toward fulfillment of annual preprint agreements.
- Inserts with editorial content will be charged a 30% premium and require the word “Advertisement” to appear on each page.
- Page size is determined by the way an insert reads as an advertising panel—not by its final folded size. Billing is based on actual size, weight and page count as verified by the publisher at time of insertion.
- The Washington Post reserves the right to determine the page equivalent of free-standing inserts, including envelopes, cards, flaps or other inserts.
- Individual order quantities are rounded to hundreds for billing.
- Distribution: Preprints are inserted into Tuesday (4th quarter only), Wednesday, Thursday, Friday or Sunday newspapers. Different rates apply to Tuesday and Thursday preprints. El Tiempo Latino preprints are inserted on Fridays. The minimum buy is one zip code, zip cluster or sales zone.
- Space reservations must be made before preprinted inserts are shipped to The Washington Post.
- Preprint spending counts toward fulfillment of annual dollar volume agreements.
- Preprints distributed on Thanksgiving day are subject to a 10% premium surcharge.
- The above rates are based on inserts meeting the published insert specifications. Please refer to the Washington Post Ad Book or your Account Manager for details.
- Preprint advertisers are billed based on average circulation within the purchased advertising zones, as published in The Washington Post’s period estimates, which may vary slightly from the number of inserts distributed on a particular day. The Washington Post will not be responsible, nor provide billing or rate adjustments, for shortages resulting from these variances, including variances due to errors in the insertion or distribution process, shortages in the advertiser’s delivery of preprints, and inserts that are not within The Post’s insert specifications.
