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Home » How Do You Place an Ad » The Washington Post » Rates


Financial Advertising Rates

Rate Qualifications - Financial rates apply to businesses whose locations for consumer transactions are within The Washington Post local rate area.

All other financial advertisers qualify for the General rates. The local area is composed of the District of Columbia, the states of Maryland, Delaware, Virginia and West Virginia, and the counties of Pennsylvania that border the state of Maryland (Chester, Lancaster, York, Adams, Franklin, Fulton, Bedford and Somerset). Categories of businesses eligible for Financial rates:

  • Banks and Trust Companies
  • Savings and Loan Associations
  • Stock, Bond, Investment and Commodity Brokers
  • Loan and Credit Organizations
  • Mortgage Companies
  • Investment Companies
  • Investment Opportunities
  • Currency Exchanges
  • Financial Planning Services
  • Direct Response Financial Products
  • Title Companies
  • Consumer Tax Advisory Services
  • Insurance Companies
  • Internet-based Financial Service Companies
  • HMOs

All advertising in The Washington Post is subject to our terms and conditions.

Download the 2010 Financial Industry Rate Card [pdf]

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Payment Requirements

Agency commission of 15% is allowed on space, color premiums and position charges to recognized advertising agencies only. No cash discount. Payment of account is not dependent upon receipt of tearsheet.

 

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