Classified Advertising Specifications
Effective Classified Ads. When you list an item to sell in Post Classifieds, you not only feature your ad in some of the most highly respected and award-winning media in the country, you do it at competitive prices and in a place with a reputation for excellence. These are Classifieds You Can Trust.
Ad Orders / Size
Ads may be ordered by designating the width in columns and the depth in agate lines. Sizes may be adjusted slightly during production. Ads will be billed at the size ordered. In the event that materials are received larger than ordered, The Washington Post reserves the right to publish and bill at the larger size.
Acceptable Ad Sizes (Depths)
| Columns | Width | Minimum Depth for Multi- Column Ads (Agate Lines) |
|---|---|---|
| 1 column | 1.11" | --- |
| 2 columns | 2.23" | 28 |
| 3 columns | 3.53" | 42 |
| 4 columns | 4.74" | 56 |
| 5 columns | 5.95" | 100 |
| 6 columns | 7.16" | 125 |
| 7 columns | 8.37" | 150 |
| 8 columns | 9.85" | 150 |
| 9 columns | 10.79" | 150 |
| 10 columns | 12.00" | 150 |
Ad Orders/Size
Ads may be ordered by designating the width in columns and the depth in agate lines. The sizes at left will be reduced proportionally during production by 2%. Ads will be billed at the size ordered. In the event that materials are received larger than ordered, The Washington Post reserves the right to publish and bill at the larger size.
Online Ad Entry
Ads can be placed online by clicking here. Jobs advertisers should place their ads online at www.washingtonpost.com/recruit.
Fax Criteria
Ads may be faxed to The Post. The following criteria apply:
- Copy: must be typed (preferably in 14-point Arial).
- Copy: must be complete, including company name, logo and/or point of contact.
Price Quote
Ads submitted for price quote only must be clearly marked as such.
Cover Sheet Must Include:
- Name and phone number of person authorizing ad.
- Billing name, address and billing phone number or account number.
- Publication date and classification under which ad runs.
For Jobs ads, lines are ordered in quarter-inch increments.
*The Washington Post makes no adjustments to color, ink balance, lightness or darkness, sharpness or dot gain.
