Color Mechanical Specifications
Deadlines
- Reservations: Space reservations and NAA color ink number for spot color ads due seven days prior to publication (reservations subject to confirmation of availability.)
- Electronic/Digital Ad Materials: Due 9 am one business day prior to published deadlines.
- Non-Camera-Ready Materials: Due 9 am seven days prior to publication.
- Newsprint Proofs: Any materials requiring newsprint proofs are due 3 days prior to published deadlines.
- Film: Color camera ready film separations are no longer accepted. All color ads must be digital.
- Cancellations: Must be received five days prior to publication.
Minimum Sizes
In addition to acceptable sizes shown under Ad Makeup, color advertising must meet the following minimums in total column inches:
| Broadsheet | |
|---|---|
| Black plus 1 or 2 colors | 42 column inches |
| Black plus 3 colors | 60 column inches |
| Sunday Travel section minimum for color, including Black plus 3 colors | 31.5 column inches |
| Tabloid | |
| Black plus 1 or 2 colors | 36 column inches |
| Black plus 3 colors | 60 column inches |
Specifications
In addition to the specifications listed for broadsheet and tabloid mechanical requirements:
- Standard Color Inks: As shown in NAA ROPS:
- Yellow #00A0;
- Magenta #0A00;
- Cyan #A000.
- Spot Color: All "spot colors" other than Standard Process Inks are created using appropriate color builds of cyan, magenta, yellow, and black. All colors used should be converted to CMYK.
- Proofs: One proof must accompany all ad materials.
- Gray Bars: All full page color ads should have a gray bar measuring 1/8" in depth (3.45mm) running horizontally across the width of the page. Gray bars should be built as:
- 40% cyan
- 30% magenta
- 30% yellow
