Color Mechanical Specifications
Deadlines
- Reservations: Space reservations and NAA color ink number for spot color ads due seven days prior to publication (reservations subject to confirmation of availability.)
- Electronic/Digital Ad Materials: Due 9 am one business day prior to published deadlines.
- Non-Camera-Ready Materials: Due 9 am seven days prior to publication.
- Newsprint Proofs: Any materials requiring newsprint proofs are due 3 days prior to published deadlines.
- Film: Color camera ready film separations are no longer accepted. All color ads must be digital.
- Cancellations: Must be received five days prior to publication.
Minimum Sizes
In addition to acceptable sizes shown under Ad Makeup, color advertising must meet the following minimums in total column inches:
| Broadsheet | |
|---|---|
| Black plus 3 colors | 60 column inches |
| Sunday Travel section minimum for color, including Black plus 3 colors | 31.5 column inches |
| Tabloid | |
| Black plus 3 colors | 60 column inches |
Specifications
In addition to the specifications listed for broadsheet and tabloid mechanical requirements:
- Standard Color Inks: As shown in NAA ROPS:
- Yellow #00A0;
- Magenta #0A00;
- Cyan #A000.
- Spot Color: Black plus one or two colors. All "spot colors" other than Standard Process Inks are created using appropriate color builds of cyan, magenta, yellow, and black. All colors used should be converted to CMYK.
- Proofs: One proof must accompany all ad materials.
- Gray Bars: All full page color ads should have a gray bar measuring 1/8" in depth (3.45mm) running horizontally across the width of the page. Gray bars should be built as:
- 40% cyan
- 30% magenta
- 30% yellow
