Ready to Rent
Published every Saturday and Sunday in select areas
Ready to Rent is a new advertorial section that publishes Saturday and Sunday each week. Saturday’s edition publishes full run in The Washington Post, and is also distributed as a stand-alone product in area street boxes. Sunday’s edition offers zoned advertising opportunities and a targeted distribution area.
Deadlines
- Reservations, Changes, Cancellations: Tuesday @ Noon ET
- One-Shot Materials: Thursday @ 12:00 p.m. ET
- Copy for proof: Tuesday @ 5:00 p.m. ET
- Proof to Advertiser: Thursday @ 9:00 a.m. ET
- Release to Post: Thursday @ 5:00 p.m. ET
- No-proof copy: Wednesday @ 5:00 p.m. ET
Ready to Rent Tabloid Ad Specifications
| Standard Sizes | Column Width | Inches Deep |
|---|---|---|
| Full Page | 8 col. (10") | 12" |
| 1/2 Pg Vert. | 4 col. (4.95") | 11.5" |
| 1/2 Pg Horz. | 8 col. (10") | 5.75" |
| 1/4 Pg Vert. | 4 col. (4.95") | 5.75" |
| 1/8 Pg Vert. | 2 col. (2.32") | 5.75" |
| 1/8 Pg Horz. | 4 col. (4.95") | 2.875" |
Color advertising Specifications
Distribution:
Saturday Ready to Rent
- Full Run in the Washington Post, plus
- Additional 15,000 copies placed in street boxes in strategic locations in DC, MD and VA.
Sunday Ready to Rent
- Targeted distribution
- Zoned (MD/DC and VA/DC)
