Preprints
Home Delivery & Newsstand
Your advertising message, in the form of a pre-printed flier, catalog or brochure, is inserted into The Washington Post for home delivery to subscribers (targeted by zip code). In addition, you can place your insert into any or all of The Washington Post's newsstand zones. This combination gives you the greatest overall paid penetration of your target area.
Preprint Delivery Days
- Wednesday - with the Food section.
- Thursday - with Extras (premium charge applies).
- Friday - with the Weekend section.
- Sunday - in the plastic-wrapped preprint package which also contains the Comics, Parade, national food coupons, The Washington Post Magazine and TV Week.
Preprint Specifications
Page Sizes:
- Flexie: 6" x 7" to 9" x 11"
- Tab Over: 9" x 11" to 11" x 13"
- Standard Over: 11" x 13"
Machinable Edge: All preprints must have a single straight machinable edge.
Smaller Preprints: under 6" x 7" require prior approval and may incur additional cost.
Largest Folded Size: 11" x 13"; maximum width from single straight machinable edge to edge of insert is 11". Larger inserts must be quarter-folded.
Die Cut: All die-cut preprints require prior approval for insertability and may require additional costs.
Minimum Paper Weight:
- Four Page Tab: 50 pound paper (or quarter folded)
- Single Sheet: 70 pound paper
