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Home » How Do You Place an Ad » The Washington Post » Submitting an Ad


Transmitting Your Ad

The best way to get your ad to The Washington Post

FTP Services

For the easiest transmission of your ads, please sign up for FTP (File Transfer Protocol). We offer this system as a free service to our advertisers.

Click here to sign up for our FTP Service. If you have additional questions or comments, we value your input. Click here to send us a message regarding our digital services.

Naming Conventions

The suggested naming convention for all digital display ad files is your Washington Post ad order number. You can obtain this number from your Post sales representative.

Ad Corrections

Corrections to digital ads must be made by the advertiser or agency and be resubmitted to our Digital Services group before printed deadlines. Use The Post ad order number followed by the letter "R" for replacement or corrected materials. For example, 0123456789R.

Replacement Artwork

If you send replacement art for a second time, add the number "2" after the letter "R". For example, 0123456789R2.

Please notify your Post sales representative when you're sending replacement materials prior to the deadline.

Submission Checklist

FTP Software

You will need FTP software to electronically transmit your artwork to The Post. If you don't have FTP software, simply connect to one of the following Web sites to get a trial copy .

Fetch for Macintosh

FTP Explorer for Windows

Other Transmission Options

In addition to The Washington Post's FTP transmission services (our preferred method), The Post accepts ads in PDF format sent the following ways: The Washington Post Bulletin Board, AP Adsend, AdDirect, AdTransit, and for Classified advertising.

For further information on any of these transmission methods, please contact us.

Contact Us

For questions or assistance with ad transmission, please contact:

Advertising Systems
202-334-4496

 

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