washingtonpostmobile
Your customers are constantly on the go. They expect their news and information to follow them. Thanks to today’s mobile world, consumers can access the same great content they have come to rely upon from The Washington Post via their mobile phone or PDA.
Up-to-the-minute information is the lifeblood of Washington. There are 3.4 million wireless subscribers in the D.C. area;that’s 75% of adults in the metro area, compared to a national average of 69%.*
This town is plugged-in, and you need to be sure you’re reaching customers on their mobile phones and BlackBerry® devices even when they are away from their laptops and newspapers.
Check out these exciting marketing opportunities which allow you to reach readers anytime, anywhere.
MOBILE SITE (mobile.washingtonpost.com)
Our new mobile internet site provides up-to-the-minute news and information formatted for the mobile phone. Users scroll through today’s news, e-mail articles to friends (or themselves for later reading), and search for items they may have missed that week. Go to washingtonpost.com using your mobile browser and see for yourself.
TEXT ALERTS
Users sign up to receive news alerts sent directly to their mobile phone so they are the first to know when a story breaks. Alerts currently offered are:
• Breaking news alerts
• Local news alerts
• Redskins alerts
• High School sports scores
POLLS
Readers want to voice their opinion and now they can by casting a text vote. Using text messaging (also known as SMS), readers text in their vote with a digit, letter or keyword in response to a poll or contest running in the paper. For each vote, readers receive a response message that includes an advertiser message as well. Look for mobile polls in the Sports Section and Express.
