The Washington Post Media : Express Audience

Express Audience

Express is full of the stuff that our readers feed on. They’re early adopters, always on the prowl for news and trends to share with their friends. Express readers get out to play, to work out and to keep themselves in tip-top shape for the busy D.C. nightlife.

Of course they do plenty of shopping, and have all the gadgets and plenty of frequent flyer miles, and they’re the first to check out the newest movies and restaurants. Still, life isn’t all fun and games. Our readers are highly educated, and if they’re not already at the top of their career, they are on their way up.

Express reaches 283,700 daily readers and 518,800 weekly readers*.

Meet our readers
50% are women
50% are men
87% are employed
66% have attended college
30% have post-graduate education
63% have household income of $75,000+
43% have household income of $100,000+
64% are under 45

More Express readers...

Are shopping right now: They're more likely to buy a business suit, and more likely to buy sneakers than the average D.C. area adult. Dressed up or down, they want to be stylish. And, they like shopping for home accessories, for jewelry and for music.

Work on their brains and their bodies: More Express readers are going back to school, and more of them belong to health clubs. It's about self-improvement, and looking and feeling good.

Are active and on-the-go: Our readers are more likely to be found at nightclubs, rock concerts, pro sports events, museums and dance performances than average D.C. adults.

Are adventurous travelers: More than other Washingtonians, Express readers are taking personal and business trips, by plane, train and automobile.

*Sources: Scarbourough 2007, Release 1. Express Reader Attitude Study by Scarborough Research.
*The audited circulation is 182,297 as of September 30, 2007.

Express Audience

Express is full of the stuff that our readers feed on. They’re early adopters, always on the prowl for news and trends to share with their friends. Express readers get out to play, to work out and to keep themselves in tip-top shape for the busy D.C. nightlife.

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