Express Audience
Express is full of the stuff that our readers feed on. They’re early adopters, always on the prowl for news and trends to share with their friends. Express readers get out to play, to work out and to keep themselves in tip-top shape for the busy D.C. nightlife.
Of course they do plenty of shopping, and have all the gadgets and plenty of frequent flyer miles, and they’re the first to check out the newest movies and restaurants. Still, life isn’t all fun and games. Our readers are highly educated, and if they’re not already at the top of their career, they are on their way up.
Express reaches 315,800 daily readers and 587,600 weekly readers*.
Meet our average day readers
47% are women
53% are men
83% are employed
67% have attended college
27% have post-graduate education
77% have household income of $50,000+
43% have household income of $100,000+
59% are under 45
More Express readers...
Are shopping right now: They're more likely to buy a business suit, and more likely to buy sneakers than the average D.C. area adult. Dressed up or down, they want to be stylish. And, they like shopping for furniture, cosmetics and electronic devices.
Work on their brains and their images: Express readers are more likely to be going back to school, and to be buying cosmetics, perfumes, or skin care items. It's about self-improvement, and looking and feeling good.
Are active and on-the-go: Our readers are more likely to be found at nightclubs, concerts, professional sports events, museums and movie theaters than average D.C. adults.
Are adventurous travelers: More than other Washingtonians, Express readers are taking personal and business trips, by plane, train and automobile.
Learn how to place an ad in Express
*Sources: Scarbourough 2009, Release 1.
*The audited circulation is 183,916 as of September 30, 2008.
