In-Paper
Reach Washington with preprints, wraps and premium positions.
The Washington Post
The Washington Post's exceptional editorial depth and breadth target readers' special interests and provide a broad range of powerful advertising environments including preprints. In addition to the big Sunday plastic pack, preprints are also inserted in Tuesday, Wednesday, Thursday and Friday editions.
Outer Wrap
A popular newspaper wrap, the subscriber home delivery bag (where available), envelops the entire newspaper. Outer wraps offer an unlimited opportunity for creativity including coupons and samplers.
Capitol Hill Wrap
Cover the halls of Congress with your advocacy message in The Washington Post's Capitol Hill Wrap. Delivered exclusively to daily subscribers in the Senate and House office buildings, including officeholders and staff, the wrap is an outer carrier for The Washington Post and delivers your half-page color ads exclusively. Priced comparably to Hill publications, the Capitol Hill Wrap is simple, affordable and effective. America's leaders can't miss your message when it's wrapped around Capitol Hill's No. 1 choice for news.
Top of the Stack
Take the top spot in Sunday's popular insert package and be the first advertiser readers see when they're planning to shop. Premium positioning top of the stack is available most Sundays and Thanksgiving Day, full or part run.
Topper
A topper is the ultimate in premium positions, a preprinted advertisement placed on top of the newspaper and delivered to home-delivery subscribers on select days.
El Tiempo Latino
El Tiempo Latino is the most widely read Spanish-language publication among Hispanics in the important Hispanic market of Washington, D.C., Northern Virginia and Suburban Maryland. It's a journalistically committed, award-winning publication that our audience chooses for news and advertising in the language of their homelands and their homes. Preprints are available in this established and highly targeted, free weekly tabloid for a growing population.
Microzoning
Advertisers of all sizes are now able to order their preprinted inserts at a microzone or sub-zip level in The Washington Post. Microzoning allows you to create a cost-effective buy to reach your customers in the Washington region. Advertisers can choose from over 400 zones to get an unduplicated, comprehensive reach of as much or as little of the market as they want. We can customize your insert distribution based on your store locations, geography, and target demographics to deliver your insert to just the piece of a zip code that’s right for you. Microzoning distribution is available at a $5 CPM premium.
Learn how to place an In-Paper buy with Market Select.
Sources: 2009 Leadership Study; Scarborough 2009, Release 1
