Audience

The Washington Post Magazine reaches a premiere audience.

Loyal and attentive readers

  • 93% of Washington Post Magazine readers have read an issue in the past 30 days.
  • 63% of Magazine readers discussed an article with another person.
  • 46% read a single issue more than once.
  • 47% saved an article or issue for future reference.

Well-educated, affluent and in their prime earning and spending years

  • 83% own their own homes.
  • 52% are age 25-54.
  • 69% have household incomes over $75,000 - 53% over $100,000.
  • 55% are college graduates.

 

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Sources: 2008 Sunday Magazine Study- Conducted by Scarborough Research; Scarborough 2009, Release 1