The Washington Post Magazine
Ground-breaking journalism. Local lives. Political and popular commentary. Each week The Washington Post Magazine opens eyes, takes a measure of our society and perhaps gets under the skin a little. Make it the showcase—and connect with Washington’s largest magazine audience.
A flagship of the Sunday Post, The Washington Post Magazine combines ground-breaking journalism, lifestyle features and political and popular commentary in a high-quality, four-color visual environment. With 1.4 million readers each week, The Magazine is a showcase advertising vehicle attracting metro Washington's largest magazine audience.
Loyal and attentive readers
- 88% of Washington Post Magazine readers are regular readers - that is, they read at least 3 out of every 4 issues.
- 68% of Magazine readers discussed an article with another person.
- 53% look through a typical issue two or more times.
- 52% saved an article or issue for future reference.
Well-educated, affluent and in their prime earning and spending years
- 75% own their own homes.
- 61% are age 25-54.
- 56% have household incomes over $75,000 - 38% over $100,000.
- 44% are college graduates.
Sources: Scarborough Research, 2003 Washington Post Magazine Reader Survey.
