Best of Baltimore and Howard County
Discover Baltimore and Howard County, a special advertising section of The Washington Post Magazine, features the best cultural and historical destinations, sports, entertainment, shopping and dining options. It’s a great opportunity to reach your best potential customers.
Be a visible member of your community.
Make sure your business is featured in this section that promotes your community. The section will cover all the things that make Baltimore and Howard County so enticing to live, work, dine and shop in. Reach your best prospects. The Washington Post Magazine readers are affluent (average HHI is $127,200, hard working (56% are employed full time), professionals (43% are professionals/managers). They shop frequently for all kinds of products and they dine out regularly.
Get twice the impact.
Discover Baltimore and Howard County is a ZIP select section. That means it will be delivered to 100,000 key households in zip codes that are among the most affluent in the area. Plus, when you advertise in this section, you’ll double your impact on our readers. That’s because your business will receive advertorial coverage in the section.
Be where you’re more likely to see results.
Our readers rely on Post advertising far more than all other local newspapers, radio and TV combined. More than one in five (21%) Magazine readers bought or shopped for products or services advertised in The Magazine. More than half of all readers have saved an ad, article or issue for future reference.

