Driving Destinations
Our on-the-go readers are looking for entertainment and travel options closer to home. That’s where Driving Destinations comes in. It will provide our readers with a road map for enjoying life at regional sites.
Direct travel traffic to your destination. Regional travel has always been popular among Washingtonians. In fact, they are more likely to take short, weekend trips closer to home than they are to take longer trips farther away. On average, Washington Post Magazine readers took 7 trips of more than one day’s duration within the continental U.S. in the last 12 months. Tops on their list of most popular destinations were regional destinations within driving distance—including Pennsylvania, New York city, New England, Baltimore, North Carolina, Annapolis/Eastern Shore, the Maryland/Delaware Beaches, the Shenandoah Valley, Williamsburg and Richmond. Driving Destinations is the perfect time, and place, to reach these active travelers.
You’ll get double exposure among our Zip Select readers. Washington is one of the top travel markets in the country. And, via The Washington Post Magazine, your message will reach 600,000 consumers in the metro area’s most affluent and exclusive zip codes. What’s more, as an advertiser in Driving Destinations, you’re entitled to special advertorial coverage within the section. That’s double exposure for your message.
They look to The Magazine for vacation ideas. Seventeen percent of subscribing Magazine readers actively use The Magazine’s travel information and advertising. Nearly one in four subscribing Magazine readers bought or shopped for products or services advertised in The Magazine. More than half of all readers have saved an ad, article or issue for future reference.
