Luxury Homes
Luxury Homes, a special advertorial section of The Washington Post Magazine, features the most exquisite homes in the Washington metropolitan region.
It’s a great opportunity to reach your best potential customers — Washington’s most highly educated and affluent prospective homebuyers.
A targeted selling environment.
The Washington Post Magazine is a beautiful, four-color environment in which to advertise your properties to Washington’s most affluent potential homebuyers. And the “Luxury Homes” advertorial section is a targeted environment in which to showcase your most exquisite homes. It’s a section dedicated to high-end residential real estate, and it reaches our full-run circulation of more than one million households. Plus, when you advertise in the “Luxury Homes” section, you get double exposure, with advertorial coverage of your business.
That reaches your best prospects.
Among Washington’s highly educated and affluent adults, readers of The Washington Post Magazine are wealthier than the average. Nearly four out of fiive of them (78%) own their own home. About 1 in 5 (21%) have purchased a home within the last 5 years. And, with average household incomes of $124,200, they have the means to invest in real estate locally.
Where you’re more likely to see results.
This prime audience of potential homebuyers is interested in what you have to offer. One in five Magazine readers bought or shopped for products or services advertised in The Magazine. Nearly six in ten readers have saved an ad, article or issue for future reference.
