Mother's Day Issue
Adult children of all ages want to give their moms something special on Mother’s Day. Reach them by advertising in The Mother’s Day Issue, a special editorial feature that publishes a week before the big day.
This year, it will feature the story of a daughter’s quest to help her mother find out what really happened to her first husband—a navy pilot whose plane was shot down during the Cold War.
Be featured in an editorial issue devoted to moms.
It’s the perfect time, and place, to let area adults know about your Mother’s Day products and services—from apparel, jewelry, and gifts to spa services, travel getaways and more. This issue will be distributed to The Magazine’s full-run circulation.
Among Washington’s highly educated and affluent adults, the 1.4 million readers of The Washington Post Magazine are even wealthier than the average.
That means they have the money to spend on your products and services.
Our readers:
- Have an average household income of $107,000
- 56% have household incomes over $75,000; 38% make over $100,000
- 44% are college graduates; 20% have post graduate degrees
- 74% are employed
- 45% work as professionals, managers or technicians
- 75% own their own homes
- 41% own homes valued over $250,000
They’re interested in your products and services—and Magazine ads get responses.
Our readers rely on Post advertising far more than all other local newspapers, radio and TV combined. More than one in five (21%) Magazine readers bought or shopped for products or services advertised in The Magazine. More than half of all readers have saved an ad, article or issue for future reference.
