Northeast Travel
No matter the season our readers love to travel and this spring will be no exception. Whether it’s a fun-filled holiday of spring activities, or just a quick weekend away, our readers want to know where to travel. Tell them what you have to offer in our Weekend Getaways Travel Feature.
Tempt our affluent, readers with the images and delights of your destination in the Northeast Travel Advertorial coming to The Washington Post Magazine in 2007.
The timing will be right, the environment beyond compare. The audience is among the most travel-loving of magazine readers anywhere. Join us in the first-class editorial and advertorial travel features of The Washington Post Magazine.
Your best customers will be reading.
With average household incomes of $127,200, our readers have the means to enjoy vacations of all kinds. Vacations and business travel are a way of life.
In the past 12 months:
- 75% of Magazine readers have taken trips of more than one day within the continental U.S.
- 12% traveled to New England, 22% to New York and 13% to New Jersey
- 44% of all Magazine readers have 3+ weeks of vacation, 35% have 4+ weeks of vacation
- 63% traveled by airplane
- 47% rented a car
They rely on Post advertising.
One in five Magazine readers bought or shopped for products or services advertised in The Magazine. Nearly six in ten readers have saved an ad, article or issue for future reference. What’s more, 20% of readers actively use the travel information and advertising they find in The Magazine. Plus, when you advertise in the Northeast Travel Advertorial, you will also be included on our Weekend Getaways Reader Response card. Last year, the Magazine’s Weekend Travel Feature delivered over 27,000 inquiries for our advertisers. You won’t want to miss this year’s!
You’ll be double featured with over three times the exposure.
In addition to your ad, we’ll interview your representative so that your destination can be shared in Northeast Travel. Plus, we have increased the distribution to our full-run Sunday circulation of nearly 1 million copies. This is a bonus of over 700,000 copies.
