Prime Time Lifestyles
Washingtonians 50+ have a lot to think about - new real estate options, financial services, health care issue, leisure pursuits, elderly parents, and much more. That's why we provide Prime Time Lifestyles, a special advertorial section in The Washington Post Magazine.
Be featured in a section that will reach metro-Washington's age 50+ adults.
They are active, influential, and involved in their community. This segment of the market is also the fastest growing age group on-line in the nation. Also, they’re an affluent group of consumers — seven in ten have household incomes of more than $50,000.
Adults age 50+ read The Sunday Washington Post.
Average issue readership on Sunday is an amazing 75%. That means your advertising will get outstanding visibility among these top prospects.
As an advertiser, you'll be featured in the advertorial text, too.
You'll get the chance to let our readers know all of the special features and amenities you have to offer our readers! Also, we plan to provide a map and a table of contents before this special section letting our readers know where particular real estate communities are located throughout the area, and on which page of the section they can find your community's write-up.
Reach our Full Run Circulation on Sunday!
Target the entire metro area, and reach our 983,243 paid circulation.
