Spas and Resorts
The Washington Post Magazine will publish its annual Holiday Issue with the area’s most complete guide to holiday entertaining, gifts, and travel. It’s one of the biggest, and most popular, issues of the year.
This year, a special Spas and Resorts advertising section within this issue will look at the latest spa travel trends. Take advantage of this opportunity to showcase your business in a special full-run section devoted to luxury spas and resorts around the region and the world.
Showcase your spa or resort in a targeted special section. Reach holiday shoppers in a beautiful upscale environment — The Washington Post Magazine Holiday Issue — the area’s most complete guide to holiday shopping, travel and entertaining. Filled with unique gift ideas for all ages and interests — including spa treatments, luxury spa and resort travel options and much more — it’s the perfect place to advertise your business or services this holiday season.
It’s your best chance to reach consumers before the holiday shopping season begins. The issue will be distributed on Thanksgiving Day — a day that the mail doesn't get delivered and people have time to spend reading magazines and catalogs and planning their holiday shopping and travel.
Consider who you will reach:
- The Sunday Washington Post reaches more than six in ten (62%) of metro market adults who have taken a spa or fitness vacation in a 3-year period
- With an average household income of $130,000, readers of The Washington Post Magazine have the means — and the motivation — to enjoy traveling to destinations near and far
- Four out of five (80%) Magazine readers took an overnight domestic trip in the past 12 months. Among these domestic travelers, 70% took three or more domestic trips.
You’ll be double featured with over three times the exposure. In addition to your ad, we’ll interview your representative so that your spa or resort can be shared in the holiday issue. Plus, we have increased the distribution to our full-run daily circulation of nearly one million copies. This is a bonus of over 600,000 copies.
