Travel Brochures
People in and around Washington love to travel. And they do it on a regular basis. When you feature your brochure in this year’s Travel Brochures in The Washington Post Magazine, you’ll reach 1.3 million adults looking for vacation inspiration.
Show your destination in the right location.
You send us your brochure and promotional copy; we’ll create an eye-catching 1/15th page ad* and include it in Travel Brochures 2006. You’ll be featured on the section’s Reader Response Card, too. Then, once we’ve heard from our readers, we’ll provide you with the names of those respondents who want more information about you. For your convenience, we’ll give you these leads on address labels or, if you prefer, on disk or via e-mail,* so that you can contact them quickly and easily.
You’ll love the surrounding area; discounts, too.
Our Travel Brochures 2005 sections will appear in our most vacation-inspiring issues: Spring Travel, Weekend Getaways and Fall Travel. Run in all three Travel Brochures sections, and you’re entitled to a 15% discount off of our open rate.
Reach your best customers and prospects.
With average household incomes of $135,700, our readers have the means to enjoy all kinds of vacations. For example:
- In the past 12 months, 79% have taken personal/vacation trips of more than one day in the continental US.
- In the past three years, 43% have taken trips outside the continental US, including Alaska or Hawaii
What’s more, 36% of Magazine readers actively use the travel information and advertising they find in The Washington Post Magazine.
Sources: Scarborough 2008, Release 1; 2008 Sunday Magazine Study- Conducted by Scarborough Research
