Weekend Getaways
No matter the season our readers love to travel and this spring will be no exception. Whether it’s an escape to a warm and exotic destination, a fun-filled holiday of winter activities, or just a quick weekend away, our readers want to know where to travel.
Tempt our affluent, worldly readers with the images and delights of your destination in the Weekend Getaways Feature coming to The Washington Post Magazine in April 2007.
The timing will be right, the environment beyond compare. The audience is among the most travel-loving of magazine readers anywhere. Join us in the first-class editorial and advertorial travel features of The Washington Post Magazine. Your best customers will be reading. With average household incomes of $127,200, our readers have the means to enjoy vacations of all kinds. Vacations and business travel are a way of life.
In the past 12 months:
• 75% of Magazine readers have taken trips of more than one day within the continental U.S.
• 63% traveled by airplane
• 47% rented a car
In the past three years:
• 55% have taken trips outside the continental U.S., including Alaska and Hawaii
• More than one in six (17%) Magazine readers took cruises in the U.S. and abroad
They rely on Post advertising.
One in five Magazine readers bought or shopped for products or services advertised in The Magazine. Nearly six in ten readers have saved an ad, article or issue for future reference. What’s more, 20% of readers actively use the travel information and advertising they find in The Magazine.
Plus, when you advertise in the Winter Travel Issue, you will also be included on our Winter Travel Reader Response card.
