Real Estate
The Washington Post Real Estate section enables you to reach prospective homebuyers.
The Washington Post is the metro region’s top shopping vehicle for real estate. That makes it the perfect place to advertise before—and during—the weekend selling period.
The #1 choice in shopping for a home among local real estate publications and services
More Washington area homeowners used The Post to find their home than any other print or Internet resource.
Among 2,126,500 Washington metro homeowners | |
The Washington Post | 27% |
washingtonpost.com | 6% |
Harmon Homes | 3% |
Journal Friday Home Report | 1% |
Realtor.com (national Web site) | 8% |
The #1 choice in shopping for a home among all local media
Washington area adults look to The Post more than any other media when shopping for a new or resale condo, townhouse or house.
Among 2.8 million metro adults | New | Resale |
The Washington Post | 44% | 44% |
Internet | 11% | 11% |
Direct mail | 4% | 4% |
Any Journal paper | 3% | 2% |
Television | 2% | 2% |
Any Gazette paper | 1% | 1% |
The Washington Times | 1% | 2% |
Radio | 0% | 0% |
Wide reach among those looking to buy a resale home.
The daily Post reaches 48% of metro market adults who bought a previously owned home in the last 5 years.
