The Washington Metro Market
The heart of the DMA.
At the heart of the DMA is the affluent Washington metro market and the primary circulation area of The Washington Post. The metro market is home to three-quarters of all DMA households and is the urban/suburban nucleus of the DMA.
Metro Market Quick Facts
Consisting of:
- The District of Columbia
- Northern Virginia counties of Arlington, Fairfax, Loudoun and Prince William; and the cities of Alexandria, Fairfax, Falls Church, Manassas and Manassas Park
- Maryland counties of Charles, Montgomery and Prince George’s
Representing:
- 75% of the Washington DMA population
- 75% of DMA households
- 81% of DMA after–tax income
- 76% of DMA retail sales dollars
- $149 billion in after-tax income
Sources: Claritas, 2009
