A World Class Market
The Washington market is a destination for the world’s best and brightest consumers.
When you’re the capital of the U.S., you’ve got some influence.
But Washington's market power lies in much more than policy and politics. It's found in economic and cultural influence. In government, business and consumer spending. In brain power and an energetically diverse community.
It adds up to a world-class destination for advertisers.
Market Quick Facts
- Population: 6,141,800 Adults: 4,577,000 Households: 2,332,600
- No. 2 in average after-tax household income of $72,753 among the top ten DMAs
- No. 1 in proportion of professionals and managers among the major markets
- 8th largest DMA
Sources: Claritas, 2007 Demographics U.S.A., County Edition; Adults - Scarborough 2007 Release 1.
