A World Class Market
Washington is a destination for the world’s best and brightest consumers.
When you’re the capital of the U.S., you’ve got some influence.
But Washington's market power lies in much more than policy and politics. It's found in economic and cultural influence. In government, business and consumer spending. In brain power and an energetically diverse community.
It adds up to a world-class destination for advertisers.
Market Quick Facts
- Population: 6,188,200 Adults: 4,709,700 Households: 2,336,700
- No. 2 in average after-tax household income of $78,926 among the top ten DMAs
- No. 1 in proportion of professionals and managers among the major markets
- 9th largest DMA
Sources: Claritas, 2009; Adults - Scarborough 2010, Release 1.
