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Home » Why the Washington Market » Media Campaigns

Classifieds You Can Trust

Classifieds You Can Trust With a budget of over $1 million in outside media, the “Classifieds You Can Trust” multimedia advertising campaign represents the most significant investment we’ve made in promoting our print and online Classifieds.

The campaign

The campaign will run throughout 2006 on radio, in print, and online, and is co-branded by The Washington Post and washingtonpost.com. There are different creative executions for each industry (automotive, real estate, apartments, and merchandise) and they all share the same design and tagline, which gives the campaign even greater impact. The tagline, “Classifieds You Can Trust,” positions The Washington Post Classifieds above the countless other print and online shopping alternatives, and reminds consumers that The Post Classifieds are the best place to find a car, home, apartment, or merchandise. That also means our Classifieds are the best place for you to reach potential customers.

Radio

20+ weeks of radio ads airing on DC’s top-rated stations throughout 2006

A series of :30-second radio spots are running for 20+ weeks throughout 2006 on a crosssection of top-rated stations. By the end of the year, this radio campaign will have delivered over 90 million impressions within the target audience (adults age 25-54). We will have reached more than 86% of these adults in the Washington, D.C., DMA and they will have heard it an average of 46.2 times during the course of the year. The radio examples are in .mp3 format.

Online

20+ weeks of online ads running on washingtonpost.com and other major local, targeted web sites throughout the year

Online ads will run on a heavy schedule on washingtonpost.com, and other major local, targeted Web sites, throughout 2006. By the end of the year, this online campaign will have delivered over 37 million impressions within the target audience (adults age 25-54).

Print

52+ weeks of print ads running in The Washington Post multiple times per week throughout 2006

A series of print ads will run multiple times per week in The Washington Post throughout the year. See the front of this flyer for samples of the automotive ads. The print examples are in Adobe Acrobat PDF format.

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