Household Coverage and Circulation
90% of The Post’s Daily Circulation is in the DMA
The Washington DMA consists of the District of Columbia, 32 counties, and seven independent cities in four states surrounding the District.
At the heart of the DMA is the affluent Washington metro market—composed of the District and eight major jurisdictions in Maryland and Virginia—which accounts for three-quarters of all DMA households.
Within the metro market, The Washington Post covers 30% of households daily and 39% on Sunday.
Note: The DMA, or Designated Market Area, is Nielsen’s TV market definition.
Source: ABC Audit for the 12 months ended September 27, 2009
