Daily Audience
The Washington Post Reaches Nearly 1.6 Million DMA Adults Daily
| Total Daily Readers1 | % Audience Composition | % US Adults | Index2 |
Total Adults | 1,599,900 | 100% | 100% |
|
Age: |
|
|
|
|
Median Age | 51 |
| 45 |
|
35-64 | 980,900 | 61.3% | 52.5% | 117 |
35-54 | 667,400 | 41.7% | 38.0% | 110 |
25-54 | 850,100 | 53.1% | 55.8% | 95 |
18-49 | 759,100 | 47.4% | 58.5% | 81 |
18-34 | 304,200 | 19.0% | 30.5% | 62 |
Household Income: |
|
|
|
|
Median Household Income | $102,759 |
| $54,835 |
|
$150,000+ | 448,900 | 28.1% | 8.2% | 341 |
$100,000+ | 820,400 | 51.3% | 20.5% | 251 |
$75,000+ | 1,060,800 | 66.3% | 35.4% | 187 |
$50,000+ | 1,300,200 | 81.3% | 53.5% | 152 |
Education: |
|
|
|
|
College Graduate or More | 825,500 | 51.6% | 24.3% | 213 |
Occupation: |
|
|
|
|
Professional/Management | 697,300 | 43.6% | 25.1% | 173 |
1 Readership of one issue
2 Index based on U.S. adults (U.S. = 100)
Source: Scarborough 2008, Release 1
