Daily Audience

The Washington Post Reaches Over 1.5 Million DMA Adults Daily

 

 

Total Daily Readers1

% Audience Composition

% US Adults

Index2

Total Adults

1,543,000

100%

100%

 

Age:

 

 

 

 

Median Age

51

 

46

 

35-64

951,700

61.7%

52.8%

117

35-54

630,100

40.8%

37.9%

108

25-54

783,200

50.8%

55.7%

91

18-49

709,400

46.0%

57.7%

80

18-34

272,900

17.7%

30.0%

59

Household Income:

 

 

 

 

Median Household Income

$110,133

 

$56,605

 

$150,000+

498,600

32.3%

8.8%

366

$100,000+

840,800

54.5%

21.4%

255

$75,000+

1,077,600

69.8%

36.8%

190

$50,000+

1,274,700

82.6%

54.7%

151

Education:

 

 

 

 

College Graduate or More

799,400

51.8%

25.1%

207

Occupation:

 

 

 

 

Professional/Management

703,000

45.6%

25.8%

176


1 Readership of one issue
2 Index based on U.S. adults (U.S. = 100)
Source: Scarborough 2009,  Release 1