Daily Audience
The Washington Post Reaches Over 1.5 Million DMA Adults Daily
| Total Daily Readers1 | % Audience Composition | % US Adults | Index2 |
Total Adults | 1,543,000 | 100% | 100% |
|
Age: |
|
|
|
|
Median Age | 51 |
| 46 |
|
35-64 | 951,700 | 61.7% | 52.8% | 117 |
35-54 | 630,100 | 40.8% | 37.9% | 108 |
25-54 | 783,200 | 50.8% | 55.7% | 91 |
18-49 | 709,400 | 46.0% | 57.7% | 80 |
18-34 | 272,900 | 17.7% | 30.0% | 59 |
Household Income: |
|
|
|
|
Median Household Income | $110,133 |
| $56,605 |
|
$150,000+ | 498,600 | 32.3% | 8.8% | 366 |
$100,000+ | 840,800 | 54.5% | 21.4% | 255 |
$75,000+ | 1,077,600 | 69.8% | 36.8% | 190 |
$50,000+ | 1,274,700 | 82.6% | 54.7% | 151 |
Education: |
|
|
|
|
College Graduate or More | 799,400 | 51.8% | 25.1% | 207 |
Occupation: |
|
|
|
|
Professional/Management | 703,000 | 45.6% | 25.8% | 176 |
1 Readership of one issue
2 Index based on U.S. adults (U.S. = 100)
Source: Scarborough 2009, Release 1
