Total Sunday Readers¹

% Audience Composition

Index²

Total Adults

2,059,000

100%

Age:

Median Age

51

Age 18-34

401,500

19.5%

65

Age 18-49

993,300

48.2%

80

Age 25-49

838,100

40.7%

83

Age 25-54

1,105,600

53.7%

91

Age 35-54

859,200

41.7%

102

Age 35-64

1,260,900

61.2%

109

Household Income:

Median Household Income

$100,061

$250K+

217,000

10.5%

142

$150K-$250K

380,600

18.5%

119

$100K-$150K

432,500

21.0%

107

$75K-$100K

325,300

15.8%

99

$50K-$75K

291,300

14.1%

95

Gender:

Men

958,900

46.6%

96

Women

1,100,200

53.4%

103

Marital Status:

Married

1,256,300

61.0%

105

Single (Never Married)

476,600

23.1%

84

Widowed/Separated/Divorced

326,200

15.8%

110

Occupation Summary:

Management, Business & Financial Operations

430,000

20.9%

115

Professional and Related Occupations

497,700

24.2%

112

Service

137,000

6.7%

74

Sales and Office

247,400

12.0%

98

Farming, Fishing and Forestry

2,300

0.1%

91

Construction, Extraction and Maintenance

56,500

2.7%

48

Production, Transportation and Material Moving

50,300

2.4%

62

Military Specific

10,100

0.5%

95