Circulation Zone Maps
Maps showing the Washington market. Which is also referred to as: the Washington DMA, the Washington CBSA, or the Washington metro market.
Entire metro market
As illustrated in the following map, the entire metro market is contained within the CBSA, which is contained within the DMA.
Metro Market
CBSA County Outside Metro Market
+ Entire CBSA
DMA County Outside CBSA
+ + Entire DMA
The Washington DMA
The DMA, or Designated Market Area, is a term coined by Nielsen Media Research to define groupings of mutually exclusive television marketing areas. The Washington DMA in 2009 consists of 32 counties and seven independent cities, in four states and the District of Columbia, with a total of 2,336,700 households.
The Washington CBSA
The CBSA (Core Based Statistical Area) is a term defined by the federal government. This geographic classification is based on population densities and commuting data from the Census. The Washington CBSA includes the District of Columbia, 16 counties and six independent cities in the surrounding states of Maryland, Virginia and West Virginia, with a total of 2,024,800 households.
The Washington Metro Market
The metro market — the heart of the Washington area — consists of the District of Columbia, the Maryland counties of Charles, Montgomery and Prince George's, and the Virginia counties of Arlington, Fairfax, Loudoun and Prince William, together with the cities of Alexandria, Fairfax, Falls Church, Manassas and Manassas Park. With over 4.6 million people and $149 billion in after-tax income, the metro market accounts for:
- 75% of the Washington DMA Population
- 75% of DMA households
- 81% of DMA after-tax income
- 76% of DMA retail sales dollars
Source: Claritas, 2009
