Washington, the capital of the United States, is at the crossroads of affluent consumers, business and government.  An employed, educated and professional population is reading and using Washington Post Media across platforms, with 61% of Washington DMA adults reading The Washington Post, Express, washingtonpost.com or El Tiempo Latino in an average week.  The market itself is geographically unique, combining the District of Columbia, nine Northern Virginia counties and jurisdictions and three Southern Maryland counties.

Source: Scarborough 2012, Release 1 - Washington DMA

Consumers are at the heart of economic growth, and Washington is home to over 6.4 million people, over 2.3 million households and nearly 4.8 million adults.  The purchasing power of the Washington market is $143 billion (aggregate DMA expenditure estimate), where consumer goods and services are purchased with higher frequencies than other markets.  In particular, Washingtonians spend more than the US average at department, furniture, grocery, clothing and accessory stores.

Source: Nielsen Claritas, 2011, Scarborough 2012, Release 1 - Washington DMA

Washington is the United States' seat of power, uniquely positioned to affect global change.  Whether you are a multi-national corporation, an advocacy group, non-profit organization or otherwise in need of connecting with leaders in Washington, look no further than Washington Post Media.  The 2011 Washington Leadership Study provides advertisers the most accurate, unbiased and timely information about a unique and highly coveted audience, 83% of whom say, across multiple platforms, that The Washington Post is the leading news and media brand.

Source: 2011 Washington Leadership Study, conducted by The Nielsen Company