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Audience

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Audience

Local

Washington, the capital of the United States, is at the crossroads of affluent consumers, business and government.  An employed, educated and professional population is reading and using Washington Post Media across platforms, with 69% of Washington DMA adults reading The Washington Post, Express, washingtonpost.com, El Tiempo Latino, or Capital Business in an average week.  The market itself is geographically unique, combining the District of Columbia, nine Northern Virginia counties and jurisdictions and three Southern Maryland counties.

Source: Scarborough 2013, Release 1 - Washington DMA

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National

Beyond the Beltway, Washington Post Media is a beacon of policy and business information for busy influentials, business decision makers and educated individuals.  washingtonpost.com, Washington Post Mobile and our Mobile apps connect the world to Washington in innovative and informative ways.  In an average month, washingtonpost.com has 18.8 million unique visitors, and Washington Post Mobile has 8.6 million unique visitors.

Sources: comScore Media Metrix, Jan-Mar 2013, 3-month average; comScore MobiLens, Feb-Mar 2013, 3-month average

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Mass

Consumers are at the heart of economic growth, and Washington is home to over 6.6 million people, nearly 2.5 million households and over 5 million adults.  The purchasing power of the Washington market is $152 billion (aggregate DMA expenditure estimate).  In particular, Washingtonians spend more than the US average at department, furniture, grocery, clothing and accessory stores.

Source: Nielsen Claritas, 2013, Scarborough 2013, Release 1 - Washington DMA

Qualified

Readers of Washington Post Media products, both locally and nationally, are more likely to work in professional occupations or make business decisions for their companies than the average adult.  Influentials, business decision makers, technology experts and corporate leaders are reading our products, in print, web, mobile and attending events. 

Sources: Scarborough 2013, Release 1 - Washington DMA (The Washington Post newspaper Professionals=130, C-Level Execs=135); Nielsen @Plan, Rel 3 2011 (washingtonpost.com BDMs/Influencers=157, C-Level Execs=113); comScore Plan Metrix Mobile, Aug 2011, 12-month average (Washington Post Mobile BDMs=163, Influentials=186)

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Leadership

Washington is the United States' seat of power, uniquely positioned to affect global change.  Whether you are a multi-national corporation, an advocacy group, non-profit organization or otherwise in need of connecting with leaders in Washington, look no further than Washington Post Media.  The 2011 Washington Leadership Study provides advertisers the most accurate, unbiased and timely information about a unique and highly coveted audience, 83% of whom say, across multiple platforms, that The Washington Post is the leading news and media brand.

Source: 2011 Washington Leadership Study, conducted by The Nielsen Company

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