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Products - The Capitol Deal

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ABOUT

The Capitol Deal spotlights a unique general interest discounted deal each day to drive consumers in D.C., Maryland and Virginia to try your business. Offering local businesses opportunities for increased brand awareness, consumer trial, upsells and repeat business, The Capitol Deal is the real deal for obtaining new and rewarding current customers, to increase awareness and drive consumer action.  See The Capitol Deal for yourself.

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BRANDING

Merchants who have been featured on The Capitol Deal have successfully increased their brand awareness in the local market and include businesses in a variety of categories. Popular deals have included restaurants, entertainment packages, tickets, sporting events, live shows, weekend getaways and even free pizza. With three types of deal offerings -- dishdeals, capdeals and getawaydeals -- consumers can associate the partner brand with the solid, trusted name in local deal sharing that The Capitol Deal provides.

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     “Through The Capitol Deal, we've been able to reach certain consumers who would have never heard of the Somerville Showroom otherwise. Each of these satisfied customers creates a ripple effect of word-of-mouth buzz immediately following every sale. The value this adds to our advertising dollar is priceless and not to mention, the boost in sales is always pleasantly overwhelming!”


-Somerville Showroom

ADVERTISE FOR FREE

Total overall impressions exceeds 2 millon and valued at thousands and thousands of dollars, you’ll be featured at no charge in:

  • The Washington Post: 1/4 page Metro ad
  • Express: 2x5” color ad
  • Email Promotion: Sent to current email subscriber list
  • Online: washingtonpost.com -- PostLocal homepage, Going Out Guide, thecapitoldeal.com

Plus, you'll receive additional branding throughout Washington Post Media - no other deal site delivers this!

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WORRY FREE

With The Capitol Deal, you never pay up front and we handle all transaction logistics -- your success determines ours. Plus, you’ll have access to our Merchant Center, where you can view the results of your deal in real time, easily redeem vouchers and check the status of your payments.

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AUDIENCE BASE

The majority of Capitol Deal subscribers come from a variety of Washington Post Media products, which altogether reach 75% of D.C. households. Thus, much of our audience tends to be more affluent, highly educated and have shown to be more likely to spend over the voucher value.

Source: Scarborough 2011, Release 1- Washington Metro Market; Washington Post Media defined as The Washington Post, Express, washingtonpost.com and El Tiempo Latino

A TRUSTED BRAND

At The Capitol Deal, we work hard to seek out reputable merchants -- willing to deliver true value -- so we can send great deals to our customers. As part of The Washington Post family, we have a reputation to live up to and pride ourselves on being D.C.’s deal experts and the local deal site you can trust. We don’t fudge on value or skimp on savings and want to make sure our customers have the best possible experience with us and the businesses we feature.

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CONTACT US

Now that you know what we're all about, we'd love to work with you.  Contact us for help creating your Capitol Deal or if you have any general questions.  We look forward to working with you!

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