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Products - Savings Now!
Savings Now is a weekly package of preprints, delivered every weekend by Washington Post carriers to non-subscribers in select areas on Sundays who have opted-in to receive coupon and insert advertising. As an opt-in product, Savings Now provides advertisers an audience receptive to receiving preprints. The inserts are wrapped with a full-color broadsheet jacket featuring quick-read shopping information.
Distribution, which has been growing by the thousands since the August 2009 launch to 200,000 today, is targeted to zip-level zones, allowing advertisers to choose the areas they want in reach in D.C., Fairfax, Arlington/Alexandria, Montgomery and Prince George's areas. Readers are not duplicated with In-Paper or In-Mail.
Advertising positions are available in the full-color shopping information broadsheet jacket that wraps the inserts running in the Savings Now program. Ads in the Savings Now Jacket must accompany an ROP ad or insert in The Washington Post. Color is included and rates are based on frequency contract.
Now that you know what we're all about, we'd love to work with you. Contact us for help placing an ad in Savings Now! or if you have any general questions. For answers to the specifics, check out our Rates and Deadlines pages to make sure you're ready to place your ad. We look forward to working with you!